![]() ![]() The ad begs the question of whether leaving the last bit of chocolate on the wrapper is a good thing. In the uncupping promotional video, the wrapper slowly falls to the floor, and during that time, you wonder whether the person in the ad will pick up the remains on the wrapper. Introduced in 1928 by Harry Burnett Reese then sold to the Hershey Company in. The meme relied solely on the resonance of the lasting brand image, which is that the wrapper is unmistakably Reese’s. Creamy Peanut Butter center coated in rich chocolate. This notion first arose when LeBron shared a meme where the peanut butter cup is removed from the image. Reese's marketing strategy enabled this because the Reeses’ wrapper is so well known. Grab this officially licensed stylish Rudolph the Red-Nosed Reindeer. ![]() ![]() Reese's chose to remove their name and the peanut butter cup to let the wrapper stand out on its own. Shop Fifth Sun Mens Reeses Cup Circle Short Sleeve T-shirt online at. Notably, the billboard ad doesn’t mention the brand’s name. This marketing piece is perceptive of its consumers, as fans of the brand can recount shared memories of the candy and uncupping the peanut cup from the wrapper. The ad brings to life the resonating sentiment of experiencing having a little chocolate and peanut butter stuck to the bottom of the cup. Reese's Cup teamed up with Toronto’s creative agency, Anomaly, to center the ad not around the chocolate cup itself but the wrapper instead. LeBron James meme that went viral and inspired the new Reece's Cup Ad ![]()
0 Comments
Leave a Reply. |